Use Of NFC Tags For Marketing

NFC Tags has taken advertising to a very different level from what it had been only a couple of years back – and that is what innovation is all about. It is a revolutionary method that uses Near Field Communication and Quick Response technologies to increase brand exposure and provide product info to smart cellular users.

NFC Tags for advertising

Promotions

Vouchers and discounts are a convenient and quick way to tempt consumers to try a product or service. Research has shown that consumers are more disposed to buy from a business that offers discounts.

An NFC tag contains a small amount of information – a web link, a text, or a command. Consumers can activate NFC tags embedded in smart posters to learn more about current promotions.

Custom NFC Tags, NFC Tag with NTAG 213 Manufacturers & Supplier

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Sales

More people are taking their shopping online. NFC can ease this transition. A product selling business can insert a “buy now” link in its smart poster. Interested buyers can then tap their NFC-enabled device against the poster to complete the purchase. This makes buying and selling a lot easier.

Integration with social media

Social media plays an important role in the contemporary business environment. Businesses spend enormous sums of money to maintain and enhance their Facebook and Twitter profiles.

NFC offers a cheaper alternative. Businesses can reach out to more consumers by letting them “like” or “share” their products on social media through a tap. It is convenient, easier, and quicker.

NFC holds much potential. It can open up whole new avenues for advertising and engaging with customers. Businesses can use NFC to boost sales, spread information, and engage consumer interaction. 

How to Avoid a Sexual Harassment Claim

As a manager, you are very vulnerable to sexual abuse claims. Sometimes innocent behavior without intent can get you in hot water. The world of work is a minefield of legal issues for managers and sexual harassment is one of the most dangerous parts of the management. Read this useful article and minimize your chances of making mistakes by avoiding the following situations.

Avoid Compromising Situations

This is as it sounds. Avoid the situation with your team members that can be misinterpreted by others or can cause misunderstandings with the people you meet with. If you meet with members of the opposite sex at work try to meet during working hours and in an area where you can be seen by others.  Sexual harassment training is a great way to make employees aware of what behavior can be qualified as harassment and what is not.

Avoid nicknames and Inappropriate Labels

The words sweet, cute, hunk and women must be avoided at all costs. They label a person with a title that they may see as demeaning. You may mean nothing but affection with the term, but to the employee it can be seen as discrimination. They feel like they are being treated differently than their co-workers and that their contribution in the workplace is less than that of others.

Make Objective Staff Decisions

From interviewing and performance appraisals to promotions and terminations your decisions as a manager have to be completely objective. Do everything possible to leave personal feelings out of every decision. Always ask yourself if you are using a stereotype or a bias.