NFC Tags has taken advertising to a very different level from what it had been only a couple of years back – and that is what innovation is all about. It is a revolutionary method that uses Near Field Communication and Quick Response technologies to increase brand exposure and provide product info to smart cellular users.
Vouchers and discounts are a convenient and quick way to tempt consumers to try a product or service. Research has shown that consumers are more disposed to buy from a business that offers discounts.
An NFC tag contains a small amount of information – a web link, a text, or a command. Consumers can activate NFC tags embedded in smart posters to learn more about current promotions.
Image source : google
More people are taking their shopping online. NFC can ease this transition. A product selling business can insert a “buy now” link in its smart poster. Interested buyers can then tap their NFC-enabled device against the poster to complete the purchase. This makes buying and selling a lot easier.
Integration with social media
Social media plays an important role in the contemporary business environment. Businesses spend enormous sums of money to maintain and enhance their Facebook and Twitter profiles.
NFC offers a cheaper alternative. Businesses can reach out to more consumers by letting them “like” or “share” their products on social media through a tap. It is convenient, easier, and quicker.
NFC holds much potential. It can open up whole new avenues for advertising and engaging with customers. Businesses can use NFC to boost sales, spread information, and engage consumer interaction.