Marketing is the main function of every company. Businesses exist to serve customers and thereby generate rewards in the form of profits. This includes product design, product branding, product packaging, product advertising, product promotion, product sales, and delivery. 

The Internet has radically changed the way we interact, communicate, and in general live. In this revolution, marketing will not be left behind. One type of marketing that fits into this new revolution is known as web marketing.

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Web marketing refers to the use of the internet as a resource for marketing purposes. Every marketing strategy and plan must conform to the "4Ps" of marketing. These are product, price, promotion, and place. 

Starting with the first of the "4P's" which are products, you will find that the products offered on the web are mostly intangible. Therefore, web products need to be packaged in a way that enhances the look and feel that customers will enjoy when visiting a physical supermarket. 

The next "P" is price. Factors that determine price include advertising, promotion, sales, and shipping costs.

The last-second "P", which is promotion and includes advertising and publicity, is another complex phenomenon. The final "P" refers to a place that is a very important part of marketing. Place, in this case, refers to the place where the product is delivered. With web marketing, products can be used on hundreds, thousands, or even millions of websites.