Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software?

Choosing the right email marketing service can have a significant impact on the success of your marketing campaign.

In this article, we will review the best email marketing services for small businesses. Below are some of the answers to the most frequently asked questions about email marketing platforms.

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Can I do bulk email marketing from my Gmail or Outlook?

In theory, yes. But this will quickly get your email accounts suspended. G Suite and Outlook are not made for bulk email sending. They are great solution professional business emails.

How much does email marketing cost?

Your email marketing cost will entirely depend on the number of subscribers you have, the number of total emails you send per month, and the email platform you use.

On average, a small business's email marketing costs is around $20 – $300 per month on email marketing given that they manage their own campaign. If you use an email marketing agency, then your cost might be closer to $500 per month or higher.

Can email marketing help with SEO?

Email marketing has no direct impact on SEO. However, it can help you get more traffic to your website which can lead to more shares and sometimes backlinks/mentions.

Google and other search engines use shares and mentions as social signals to rank websites. So indirectly, email marketing can help your website’s SEO rankings.

You may also want to use these best WordPress SEO plugins and tools to improve your rankings.