Creating basic stock videos can be a helpful starting point. But these images tend to be impersonal and limit exploration. They can’t highlight how the product’s features can benefit each unique customer the way AR for eCommerce can.
Combining videos and the top 3d product modeling of products with augmented reality technology gives customers the opportunity to see products in action through your AR app. This can grab their attention and persuade them to add more items to their shopping carts with less friction.
Using decor, signage, and other strategies to make your physical store more appealing than your neighbors’ stores is a common sales tactic for brick and mortar store owners. But this is more difficult to do online.
Your potential customers usually aren’t looking at more than one website at the same time in the same way that they can see a long row of options at once at a mall or strip mall. So eCommerce shop owners need to be a bit more creative about nudging potential customers toward their site and boosting their conversion rates.
Adding AR features to your eCommerce site can be an effective way to replace this real-world sales tactic. Augmented reality, product configurators, and other high-tech options are beginning to gain traction over traditional photos and videos.