With traditional television experiencing a sharp decline in advertising, our behavior towards advertising has witnessed a paradigm shift. This shift is further accelerated through the rapid growth in CTV also known as Connected Television advertising.
The entire spectrum of digital advertising is being absorbed by CTV today – and this is mostly due to the possibility of getting your commercials displayed on a large screen with no cost, and reaching cord-cutters and extremely engaged viewers in a short time. Would you like to turbocharge your digital and social media results through the power of TV?
Image Source Google
Extending on what we refer to as CTV
It is a television that is connected to the internet and can be watched through normal cable television. It is a type of television that can be connected to the internet. connected TV can play OTT streaming applications, web browsing data, and web-based applications.
These OTT or Over-The-Top platforms offer marketers an advantage in marketing or publishing material. Furthermore, they have more than 163 million U.S. consumers viewing video content through connected TV devices with a projected number of as high as 204.1 million viewers by 2022.
With CTV becoming popular all over the world We can expect to witness a complete digital revolution in the next years.
Continue reading to examine the benefits of Connected TV advertising and the various formats for ads and benefits, its place within the MENA market and its OTT platforms that allow CTV advertising, and, most importantly, the future of CTV!
The exploration of the meaning of connected TV is simply investigating a kind of advertisement that is programmed.